House of Treats
We build communities for premium brands
At House of Treats, we bring premium brands and curated audiences together in real co-creation.
We select, engage and activate exclusive audiences, carefully matched to your brand
Turning real consumer involvement into relevant innovations, better products, bolder propositions and stories people believe in.
We create with them, not just for them.
Our house of premium members
Over the past eight years, we’ve built our own premium panel. A curated group of influential, high-end consumers. Eager to give feedback and co-create with brands that fit their profile.
Curious who’s in the house? Meet a few of our members.
Our unique approach
“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager 
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership 
With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner 
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn BurgmanOwner 
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland 
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager 
“We really were looking for a way to start building a Lagunitas community and connect with consumers in an early stage, to get insights into brand experience. Additionally, we needed to generate as much traffic with a relevant target audience towards our ‘Tapkabinet’. That’s why House of Treats’ boxes caught our immediate attention.”
Gaby van der LindenBrandmanager
“It is special to come into contact with our target group in a new way and it is a joy to co-compose the box. The results of the survey give you a good start and help you on your way in analyzing the needs of your potential customers or members.”
Koen van Santen Head of Membership
''With House of Treats, by B+K has obtained a clear picture of its target group and how our product is perceived. A good starting point for us to determine how, and who, we specifically want to approach about our brand.”
Belia van der GiessenOwner
“It’s clear from the results that the Hendrick’s Gin box actually reached our high potential target group! With these insights we’re now able to apply the right nuances in our communication and tune into relevant moments of consumption. It’s proven extremely valuable for our positioning within The Netherlands!”
Dianne van Esch Brand Manager WGS bij Maxxium Nederland
“Clarifying results with strong arguments, this makes for really powerful advice that’ll prove useful for a long time to come. The collaboration with House of Treats has been great. They really take time for their clients and thoroughly substantiate their advice. The entire report is of a very high quality.”
Lynn Burgman Eigenaar The Gift Label
“As a brand, we felt ready to collaborate with a marketing expert, to gather qualitative and unbiased information. Together with House of Treats, we formulated the right questions to get to know our target audience: where do they live, what do they earn, what’s their living situation, what do they read, what influencers do they follow? The answers to those questions helped us to create our marketing strategy of 2021.”
Teddy van der HeijdenBrand Development Manager